Your client's next question is usually "can we do WhatsApp too?"
You've just shipped their store. Now they're asking about WhatsApp cart recovery and order updates — a request that's technically outside theme development, but hard to say no to without a referral in hand. Nudge Easy implements it directly on the client's own Meta Business account as a separate, one-time scope — clean to bundle into your quote or hand off after launch.
What this solves for you specifically.
Keeps your build scope clean
- Meta's Cloud API — template approvals, webhook handling, ongoing Graph API version changes — is genuinely separate work from Shopify theme or app development
- Referring it out (or bundling it as a distinct line item) means it never becomes unpaid scope creep on a fixed-price project
- Nudge Easy hooks into Shopify's order/cart webhooks and the client's Meta account — it doesn't touch your theme code or checkout customizations, so there's nothing to coordinate mid-build
Answers the question you'll get anyway
- D2C clients ask about WhatsApp automation often enough that having a ready answer — rather than "that's not something we do" — is worth having in your back pocket
- No ongoing subscription for the client means no awkward "why is this app charging us every month" conversation coming back to you later
- Post-launch maintenance is handled separately, so it's not a support ticket that lands on your team six months after the project closed
Clean scope, clear pricing, nothing that touches your build.
| Tier | Price | Covers |
|---|---|---|
| Tier 1 | ₹15,000, one-time | Order updates and shipping notifications |
| Tier 2 | ₹25,000, one-time | Abandoned cart recovery flows |
| Full Bundle | ₹40,000, one-time | Order updates, cart recovery, and customer retargeting — the complete stack |
After setup, the client only pays Meta's direct India message rate — zero markup — so it's a clean, easy number to quote alongside your build without adding a recurring line item the client has to budget for indefinitely.
What developers usually ask.
Why would a Shopify developer or dev shop recommend Nudge Easy instead of building WhatsApp automation into a client project?
Meta's WhatsApp Cloud API is a genuinely separate scope from theme development or app builds — template approval workflows, webhook infrastructure, and long-term maintenance as Meta's Graph API changes twice a year. Most dev shops would rather scope that out entirely than absorb it as unpaid or underscoped extra work on a fixed-price build. Referring or bundling it as a separate line item keeps your own project scope clean.
Does this conflict with or duplicate work I'm already doing on the Shopify build?
No. Nudge Easy hooks into Shopify's order and cart webhooks and the client's own Meta Business account — it doesn't touch your theme code, app installations, or checkout customizations. It's additive, not something that needs coordinating with your build sprint.
Can I bundle this into my project quote as a line item?
Yes, that's a common way developers bring this in — quoted alongside the build as a distinct scope item, or referred separately once the store is live. Get in touch and we'll work out whatever structure is cleanest for how you run client projects.
Let's work out how this fits into your project pipeline.
Tell us how you typically scope client projects — we'll figure out the right handoff together.
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